Building Brands

Worth Talking About.

Marketing that delivers

  • Brand Growth & Business Impact

    • Contributed to a Top 10 craft beer brand in Florida, supporting $12M in annual sales and 10% YoY growth

    • 57.6% YoY growth in private event revenue through integrated marketing campaigns

    • Increased revenue with CRM and loyalty marketing, driving 44% YoY beer club subscription growth

    • $800K in first-year revenue from a new product launch, representing 10% of total beer sales

  • Digital Marketing & Performance

    • Managed an $800K annual digital advertising budget

    • Delivered up to 13x ROAS through paid social and search campaigns

    • Reduced Customer Acquisition Cost by 18% while improving campaign efficiency

    • Increased organic website traffic by 22% through SEO and content optimization

  • Brand Engagement & Audience Growth

    • Generated 8.4M influencer campaign reach with 268K engagements and 850 pieces of user-generated content

    • Created an organic campaign that generated 1.4M+ video views and 68K engagements

    • Grew annual social communities by 42% through platform-specific content and storytelling

Brand Marketer. Digital Strategist. Creative Storyteller.

For nearly a decade in the craft beverage industry, I've transformed bold ideas into products, campaigns, and experiences people genuinely want to share.

From product launches and retail activations to digital strategy, content creation, and experiential marketing, I combine creativity with consumer insight to build brands that drive measurable business growth.

Portfolio